Ciao! I’m alice moretto (I go with amoretto too). I design and research as a freelancer in Milan, with a  background in geodesign (whatever that is, ask Formafantasma). My latest self-initiated project is called “pretty useless”. I like to be ironic and playful in my work, but overall I take things quite seriously, that’s why I love deconstructing artifacts that look cute, harmless, silly. The latest commercial project I’ve done, at Studio Vedèt, is a website and identity for Soft Horizons, by Objects of Common Interest. Right now I’m looking at Ai and textiles, curating an exhibition with Alcova. I write a lot, both professionally and not. The last thing I’ve written is this.